Pipeline quality
Define what qualifies as a useful conversation before outreach begins.
US and Europe GTM execution for Israeli B2B companies
Turn international expansion into qualified sales conversations.
CrossBorderGTM works as an external revenue team for Israeli B2B companies entering the US and Europe. We define the target segment, build the outbound motion, qualify interest and convert buyer feedback into a sharper GTM playbook.
Brand-safe, English-first execution for founders and revenue leaders who need market traction before building a full local team.
Built for Israeli B2B expansion
Software, services, platforms and complex offers entering the US or Europe
Useful across company stages
Seed, growth-stage, later-stage and profitable companies testing new markets
Lower risk than hiring too early
Validate pipeline, messaging and buyer access before adding fixed local headcount
What buyers care about
Israeli B2B teams do not need more noise. They need a credible path to market.
When founders consider an external GTM partner, they want confidence that their category, domain reputation and executive time will be handled carefully. Our work is built around disciplined market tests, clear ownership and weekly visibility.
Market learning
Document buyer pains, objections, use cases and segment signals.
Founder leverage
Reduce founder prospecting load while keeping leadership close to strategy.
Repeatable process
Create reusable account criteria, messages, CRM stages and qualification rules.
Engagements
Choose the right level of GTM support for the stage you are in.
Readiness
GTM Diagnostic
A short review of your ICP, buyer trigger, proof points, current funnel and international sales readiness.
- Best before hiring or scaling outbound
- Outputs a 90-day market test plan
- Clarifies where sales is actually stuck
Most common
Pipeline Validation Sprint
A focused 6-8 week execution sprint around one market, one buyer persona and one narrow account segment.
- Account research and prospect selection
- Outbound messaging and reply handling
- Qualified meetings, opportunity follow-up and close-plan reporting
Scale
Revenue Team Extension
Ongoing international sales execution after the first segment and message are validated, covering the full cycle from pipeline creation through close.
- Managed prospecting, discovery and opportunity follow-up
- Proposal follow-up, negotiation support and close coordination
- CRM discipline, weekly reporting and experiment planning
Operating standards
A professional GTM partner should protect your market reputation.
Precise segmentation
We do not start with a mass list. We start with an account hypothesis and buying trigger.
Human research
Outreach is tied to company signals, buyer context and credible business pain.
Transparent reporting
You see activity, replies, objections, qualified opportunities and decisions needed.
No false guarantees
We measure qualified conversations and learning quality, not guaranteed revenue claims.
Who this fits
Best for Israeli B2B companies that want international sales momentum without premature hiring risk.
Strong fit
- Seed to profitable B2B companies with a defined offer
- Product or service in market with customers, pilots or clear proof
- US or European expansion is a leadership priority
- Annual contract value supports human-led selling
- Founder, CRO or VP Sales can review progress weekly
First conversation
We start with a practical sales-readiness review.
The first call is not a hard pitch. We look at your target market, current sales motion, customer proof, buyer clarity and expansion constraints. If a sprint makes sense, we will recommend a narrow test. If the timing is wrong, we will say that directly.
Request review
Tell us where international sales is getting stuck.
Submit the form and we will respond by email. We will use your details only to evaluate fit, prepare the first conversation and follow up on this request.
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